Advertise in Taekwon-Do Talk

Next Issue: The next issue of Taekwon-Do Talk is scheduled for July 2010. Last day for submissions or advertising is 1 May 2010.

This page describes how your business can benefit from advertising in the ITFNZ Taekwon-Do magazine "Taekwon-Do Talk". If you have any questions after reading this document, please contact the Editor.

This page includes:

• Taekwon-Do Talk demographics
• the power of magazine advertising
• Taekwon-Do Talk media options
• advertising rates
• advertising requirements
• other sponsorship options
• advertising order form.

Taekwon-Do Talk demographics

Taekwon-Do Talk delivers articles relating to Taekwon-Do in New Zealand and associated activities of fitness, nutrition and health. The goal of Taekwon-Do Talk is to inform, motivate and promote communication throughout ITFNZ Taekwon-Do.

With a print run of over 2500 copies, Taekwon-Do Talk is the official magazine of the International Taekwon-Do Foundation of New Zealand and is delivered directly to ITFNZ Taekwon-Do participants throughout New Zealand, free of charge. In addition, about 200 people download back issues of Taekwon-Do Talk from the ITFNZ website every month!

Profile of Taekwon-Do Talk Readers

• Instructors are key decision-makers who decide when, where and what Taekwon-Do equipment to purchase for their club and many of their students.
• Taekwon-Do Talk is the only publication in New Zealand that is written and designed for and read by ITFNZ Taekwon-Do participants.
• Taekwon-Do Talk is the most direct Taekwon-Do magazine in New Zealand. It goes directly to students and instructors.
• When your goal is reaching a young active, computer savvy market, waste circulation can be very expensive. It can cost more than double the amount to reach martial arts readers in similar martial arts magazines.
• Taekwon-Do Talk provides the best environment for advertising health, nutrition, sports clothing and accessories, martial arts clothing and equipment.

The power of magazine advertising

Magazines are a powerful advertising medium. Magazines are a vital part of many New Zealanders' lives - It's estimated that New Zealanders read almost 52 million magazines a year and that 92% of New Zealanders aged over 15 read magazines.

Magazines have many attributes that combine to create a high-performance medium worthy of remaining an essential ingredient in your marketing mix. These attributes include:

• Magazines are accessible - readily available to readers, completely portable, and with no time limit on readership of advertisements.
• Magazines are an ideal branding vehicle- with brand names enjoying prolonged exposure compared to other media.
• Magazines are credible - readers perceive magazine advertisements as more believable than on TV and this credibility is heightened through 'one on one' dialogue and reader interaction.
• Magazines deliver an up-market audience with above average income and education.
• Magazines are more relevant - they are generally read because they are of particular use and/or interest to the reader.
• Magazines deliver longevity - they are less perishable than other media, and monthly titles continue to accumulate readers for 12 weeks after publication. Taekwon-Do Talks often become souvenirs for students to look back on over their years of training.
• Magazines aren't passive - reader retention / recall is increased by readers setting their own pace and re-reading as required. Magazine advertisements result in 50% more cognitive associations than television.
• Magazines are interactive - about 70% of New Zealanders have, at some stage, responded to an advertisement or promotion in a magazine.
• Magazines prompt buying decisions - students and instructors rely heavily on Taekwon-Do Talk for purchasing information.

The media options - delivering your message in the most effective way

Taekwon-Do Talk offers a wide variety of options for communicating with New Zealand's Taekwon-Do population. This versatile approach provides a range of marketing opportunities. There is always a media planner available to help you plan your next series of marketing promotions in Taekwon-Do.

Display advertising
In the right environment, display advertising is a powerful medium for branding, corporate image building and direct response. Inquire about negotiated positioning for specific campaigns and special, flexible rotation programmes to maximise the impact even further.

Advice pages
Editorially designed and written advice pages provide the ideal vehicle for communicating your company's particular strengths. They are a tightly targeted way to highlight and confront the major issues affecting you particular market. Our editorial team is happy to assist you in selecting topics relevant to your sector or industry.

Corporate profiles
When you need to tell the whole story, the corporate profile is excellent value. Effective corporate image advertising not only sells products and services, but also consolidates marketplace reputations.

Sponsorship options
Sponsor an issue of Taekwon-Do Talk and get title page exposure in that issue.

Advertising Rates

Advertising rates exclude layout and design. Circulation: over 2500. Publication date: approx. the last week of June and November. All prices exclude GST.

Cancellations: Written notice of cancellation for ROB is required no later than 10 days prior to the closing date. For covers and special inserts, notice is required one month prior to publication month. Unless otherwise specified, rates do not include production charges.

^ Discounted rates apply for two issues booked and paid before the June issue goes to print.

Advertising Requirements

• Adverts supplied digitally should be in a PRESS READY PDF format
• Any adverts supplied in Office or home type applications such as Word or Publisher will result in an extra layout charge. We will contact you before proceeding.
• Include all linked images and fonts, or embed fonts or convert to outlines. All scans, jpgs or bitmap images should be at least 300 dpi.
• All adverts are 4 colour process.
• Digital files can be supplied on disc or emailed via www.yousendit.com (to taekwon-dotalk@itfnz.org.nz), please compress the files before sending.
• We can create your advert for you - charge out rate is $90 + gst per hour.

Further Taekwon-Do advertising and sponsorship options

• Instructors Talk
• ITFNZ web page
• Regional demo team sponsor
• Camp sponsor
• Tournament sponsor
• World Championships Team sponsor

Please contact the Director of Marketing to talk about how to market your business using different Taekwon-Do media, events and activities.

Advertising order form

Download the advertising order form here (Microsoft Word document, 48KB)